As a qualified nutritionist, my primary objective is to get you feeling more confident about what your body needs in order to thrive which in turn will help you develop healthier relationships with food…

My name is James Belbin. I am the lead coach for Your Nutritional Blueprint.

I am 47 and live in Lancing, on the South Coast of the UK.  I have a consultation studio in Hove, near Brighton.

I am passionate about helping people who are confused about what they should or shouldn’t be eating navigate through the mine-field that is modern-day nutrition. I have lost 19kg in body-fat adding simple daily habits and behaviours changes to my daily routine.  I have also reversed my diagnosis of Type 2 diabetes which I had for about 5 years. 

I am not your normal fitness coach turned nutrition expert. I understand what it is like to battle eating disorders, poor genetics, unhealthy living and everything in between.

I spent twenty years delivering professional excellence in a corporate sales environment in the City of London.  In September 2013 I left my career behind to create something more fulfilling, an organisation that supports the local community, helping people to eat better, working with them on achieving their goals, whatever they might be. I feel we all have a part to play in helping each other to live better lives with freedom from the restraints of poor nutrition.

You can read more about my personal journey here…..

I have spent the past six years studying the fundamentals of good nutrition, improved dietary practices, the psychology of eating through evidence-based coaching – and motivational interviewing. Helping people to make their own positive choices rather than telling them what to do.  This means that I hope to change the lives of many people through better eating habits. I found there was a real lack of understanding why nutrition is so complicated for so many people. I have been focussing on the emerging science of positive psychology and how it can be integrated with Motivational Interviewing to help deliver a more balanced and holistic approach to health and wellbeing coaching.  I have spent 1000’s of hours talking to people about the which foods they choose to eat, why they make the choices they do, and simple ways of navigating round the problem, helping them to make their own decisions on what works best for them.

This is proven to create long-term benefits in eating behaviours.  I use evidence-based nutrition as my guide for success and I am fully qualified to practice.

I am fully insured and accredited to consult on your nutrition.  Your Nutritional Blueprint does not sell supplements or are incentivised by food manufacturing organisations, providing every client with a guarantee that we will promote real food, real support and real advice.  Under the expert tutelage of Martin MacDonald I am excited to learn the science that supports a lot of the coaching practice i currently deliver, whilst adding in clinical expertise to help more people.  This will extend to PCOS clients, Type 2 Diabetics, Eating Disorders and Gut Health in 2019 whilst also adding weight making for sports and general sports nutrition including endurance and team sports.

Our mission is to help people make better food choices and in doing that lead better lives.  It doesn’t matter where you start your journey from, what family situation, food budget or skill level in cooking is, we start by understanding where you begin and build you up from there.

On behalf of the team, we look forward to working with you.

If you have ANY questions or concerns, please do let me know.

I help people who are confused about nutrition make life-long changes to their daily habits so that they can be more consistent with their food choices.



Drop us your email and download our 3 most popular Infographic packs straight away.

Kitchen Rescue Pack

Why Calorie Counting might be holding you back

How to stay in shape when you are busy

With 100s of recipe combos, nutrition tips and portion sizing.  Our clients always get started with these guides.

You have Successfully Subscribed!

Pin It on Pinterest

Share This