What is nutrition coaching?
What is nutrition coaching and why do we even need it?

Where did it all go wrong?

Nutrition is a “hot topic” that covers way more than just the food we eat.  Its always been an intrinsic part of our evolution.

Our hunt for food has evolved as well.  Now that we have left the caves behind us and generally live in a world of food abundance we have some issues.  Obesity is more than an epidemic.  Its a sign that we have too much food, too much choice.  Not enough nutrients.

It’s obvious to most people that if you want to win an Olympic gold medal you will need a specialist coach to help you with all aspects of your life, including the food you eat. We all get that.

But for the general public, the rest of us? Why do we need nutrition coaching? Surely, its simple to eat well?

But to really solve what we should be eating. We need to ask the question:-

“What even is:-  “eating well”?”

It has become very apparent that there isn’t a simple answer to this question.  Here is some thought leadership from Your Nutritional Blueprint.  Put the kettle on, make the tea and have a read through our thoughts on modern nutrition and how we go about tackling the issues people might face.

We all know someone who has a great anecdote about how best to lose weight, what has worked for them, their partner, their work colleague and most of us at some point in the past have tried, succeeded and/or failed to create their own “perfect” eating routine.

Over the years these experiences, tales and success stories have been twisted, warped and added to. The internet has help deliver thousands of new “studies” on human nutrition to people who had no access to this information previously.

In their quest to keep up with the internet, traditional media (newspapers and TV) generally repeat these complicated messages with a “reader-interest” focus point and replay variations on a theme to suit their readership and viewers.  Or the latest fad product. For which they are paid in advertising revenue.  Mmm.  Not good.

If you combine this with the emergence of dieting protocols of elite athletes, which used to be closely guarded secrets, now they are freely available, they drip feed down through the weekend warrior exercisers, via the filter of food marketing, we now find ourselves in a confusing mess of “knowledge”

We have completely lost sight of what we should be eating to thrive.

So where does one start?  Lets hope that it would start with our governments.  The Department of Health for instance.  There are two problems with relying on a government for advice.  One is, they have to provide information to the masses, and that means EVERYONE. The whole population.  So messages have to be watered down.  For instance, in order not to scare off people from eating fruit and veg instead of the actual requirement of ten, yes 10, veggies and fruit per day, the government worry that this would scare people so they eat none.  So one wise spark said 5 sounds about do-able.  So we are guided to eat five per day.

Really? Not enough.  And if you include fruit and even worse fruit in say yoghurt, then you are really only eating 1 or 2 veggies.

So, off to a bad start there then.

The second issue with agencies providing food related guidance, is the lobbyists.  Now we here at Your Nutritional Blueprint are not conspiracy theorists, so we will simply say here, they will always be guided by those with the biggest budgets.  So the supermarkets control our nutrition balance.  What they sell is what we need.

This is also not good,

So lets say we can not rely on the government to provide the right balance for us to resolve obesity and simply eat well.  Surely we can get that from books, right?

A quick search on Amazon reveals 230,000 different diet books. Google “how to eat healthily” and you get 3,570,000 returns.

Is it any wonder we are confused? So much information to process.

To get us back in control, we need to realise concentrating all our efforts on what we put in our mouth is not actually providing the results we want.  We will continually revolve around latest research, new studies, new emerging fad diets, manufacturing throwing huge budgets behind high profit, low nutritional products and lobby pressure from farming groups.

A no-win situation.  For now anyway.

Focusing all our efforts on food is simply not enough, we need to be more holistic about our approaches to nutrition. if we don’t we are letting the food manufacturers, supermarkets and media win the war.  Obesity is good for capitalism as we spend as much on diet products as we could spend on alleviating global poverty.

Before we get to solutions, let us take a quick look at the evolution of manufactured food history..

As humans, we survived, evolved and thrived for hundreds of thousands of years, gradually turning natural resources from survival necessity into cultivated produce and since the industrial revolution, enterprise.

We started making food commercial.

Food was advertised and sold as a luxury rather than a necessity. People made money out of making food “better”.  Food became more widespread and as such it needed to be preserved and industrialised to feed an expanding population.  Even if you put the World Wars and rationing to one side, 20th Century society required an improved food system to support the masses.  Globalisation and multi-national food production facilities have led to food becoming less seasonal and more widespread and more readily available.

And according to a growing number of respected authors, scientists and thought-leaders on nutritional practice it all went wrong from there.  

We have simply let manufacturing and marketing dictate what our simple dietary needs are, rather than the food that keeps us nourished and healthy.

Improvements in scientific research have led to greater life expectancy.  We live longer than we ever have done and food plays a huge part in that. However over the years there have been multiple instances of misinterpretation of research in the quest to ensure food didn’t undermine our health.  It appears that these campaigns, such as cutting fat from our diet to reduce heart disease might inadvertently have caused a huge tremor in the way humans understood how food relates to health.  Research & development has improved our understanding of nutrition but also driven us to become familiar with food that suited our mass production needs.  

Food that actually our recent ancestors wouldn’t recognise.   They also definitely contain less in the essential nutrients we require to thrive.  

Fast forward back to today and we have a crisis on our hands.  We have simply lost sight of what is important to us nutritionally speaking. It’s been obvious to a number of movements (veganism, dairy-free, Paleo for example), so why do some of us still have the problems with our health and weight? Our quest for convenience has driven us to favour foods that aren’t suitable for everyday consumption and it appears cutting out these foods has become more difficult than we thought it would.  The supermarkets simply cant afford for us to only eat healthy food so they use their marketing techniques to ensure we walk out with as many mass produced foods as they can. If we want to perpetuate conspiracy theories you could argue governments can’t afford for us to eat healthily either, it would be bad for the economy.

It’s thought that these foods might now be slowing the growth in life expectancy and definitely the rise in lifestyle related diseases.

However because of the complicated mess of marketing falsehoods and research being buried or misinterpreted by large food marketing it has become almost impossible to slow.  We also now understand that its our relationships with food are more important than simply the food we eat. We have become so reliant on these foods, the physical removal of them from our lives becomes very difficult.


Because today, its not just about the food we eat….

Top 6 observations
Food for thought

“You are what what you eat eats.”

“Eat food. Not too much. Mostly plants.”

“If you’re concerned about your health, you should probably avoid products that make health claims. Why? Because a health claim on a food product is a strong indication it’s not really food, and food is what you want to eat”

Michael Pollen

Author, In Defence of Food: An eaters manifesto

“globalization and air transport mean that we are now exposed to a previously unheard-of overabundance of fruit. Pineapples from the tropics nestle on our supermarket shelves in the middle of winter, next to fresh strawberries from Mexico, and some dried figs from Morocco. So, what we label a food intolerance may in fact be nothing more than the reaction of a healthy body as it tries to adapt within a single generation to a food situation that was completely unknown during the millions of years of our evolution.”

Giulia Enders

Author, Gut - The inside story of our body's most under-rated organ

The Good News

There is good news. There is another way. There are tons of research studies and literature proving that improved nutrition helps to unravel the causes of nutrition related diseases. Probably too much, but thats another story.

But we do know from research that there is another way to approach this.

It isn’t always entirely about the food.  Sometimes we need to take the microscope off the food we eat and look at the world around us. Our OWN personal world and OUR relationships with the food we eat and the people that surround us.

If we look holistically at everything around us and create some order to the craziness that is our modern way of living it is proven that our nutrition simply can fall back into place.  If we can maintain some consistency over longer periods of time then our clever bodies will take care of our health for us.  We need to stop look for others to solve our problems.

We assume that our local doctor, the media always have our best interested at heart and in the main they do.  But its always reactive. We need to be more proactive about our lives and look at the bigger, wider picture.

When we understand that our feelings & our lifestyles are the weak links and stop relying on the media for what might be “GOOD” or “BAD” for us. And we start focusing on our health before we need to see a doctor we would create a better platform for success.  The word diet creates a negative environment for most people to exist in, with focus on willpower and commitment rather than consistency and positivity.

There simply isn’t the interest in the media for this to become headline news.  It doesn’t have the quick soundbite that they love to use “eating x food every day lowers cholesterol”. “Eating y food will make you thin”….etc.

So it rarely gets talked about.

Until now.

Why we don’t need anymore “experts”.

So, knowing that we need to stop focusing on changing our diets every three months to suit the latest advances in book sales.  What do we do to take our nutrition back under control?

Rather than look to experts to tell us what to do, we need to do the opposite.  People like Joe Wickes have made amazing advances in taking nutrition to the next level.  But does he have success actually delivering results in the long term?  The jury is out.  His book sales might exceed millions now, but his testimonials of long term success are actually very low.


Like everything we have discussed.  Its un-sustainable.  One of the criticisms of the “Lean in 15” programs he sells and is very popular in the media and that applies to nearly all diets is that it only works in a vacuum.  I.e if you live on your own, have plenty of money, don’t have any dependants waiting for mealtimes and can dedicate a lot of time and energy to cooking and exercising, well then you can get really fit. And Lean.

But in reality people don’t have that much time, energy or resources.

So after 6 or eight weeks, (or less in the main) we just get bored of the dedication and get back to living.  Dejected, frustrated and still seeking answers.

So thats why you need a coach to personalise.

Our role is not to be an expert. (the internet does that job really well).  But our role is to help you apply it to your life.  Its much easier to be external and help guide your journey with your input into what works well and what doesn’t.

And you won’t get that without the help of a coach. And a system that is proven, time and time again to work well with YOUR LIFE.

And its also why we don’t make quick transformation offers.  Get ripped in x-style.

Quick wins do nothing but make the person who sold you the “system” rich.

Let me introduce to you Precision Nutrition. Global Leaders in nutrition coaching.

Want to eat better in just 7 days?


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